How the Environment Has to Pay for Our Obsession with Glitter?

It’s 2022, and there’s no such thing as too much sparkle. Glitter is an addiction, and it is hard to imagine a world without it. It has always been there in our lives in some form- in make-up, art and craft supplies, and even clothing these days twinkles with glitter. The 70s brought the glam of glitter on high streets […]

From Easy To Eat To Sustainability: Customers Want Much More From Packaged Foods

Today’s fast-paced lifestyles allow little time for people to make food at home everyday. Cut-throat competition at work, childcare, commute to workplaces create major constraints for people and they turn toward packaged foods. Packaged foods or convenience foods are prepared to save the time of consumers in food procurement, preparation, and clean-up afterward. They are restaurant meals and ready-to-eat food […]

Bewakoof opens Joy in partnership with Coca Cola

India’s largest D2C fashion brand Bewakoof partners with World’s most loved beverage brand Coca Cola to launch exclusive merchandise Smart casual range of fashion apparel, footwear, backpacks Collection now live on Bewakoof.com and leading marketplace Price range starting from Rs 275 onwards Mumbai 8th Sept, 2021: Bewakoof.com, India’s largest D2C fashion brand has partnered with Coca Cola to launch an […]

Sanya Malhotra calling all Pinkaholics as Bewakoof launches #PeppyPink as Color of the Month September

Bewakoof launches a complete line of products in the colour of month on 1stof every month From 1stto 3rd , colour of the  month products are available at a special invitation price Colour of the month property has becomea craze and one of the largest driver of sales at Bewakoof  with 1,00,000 customers lining up to order colour of the month products between 1st to 3rd Mumbai 1st September 2021: India’s largest D2C […]

How to be a Minimalist ? | Meaning of Minimalism

The covid-19 pandemic has brought us to ask difficult questions to ourselves. We witnessed people suffering without a stable income or no income at all. The limitations of multiple resources have taught us that maybe less is more! With the lack of online delivery and shops shut down, we realized that we could survive without luxurious expenses; this familiarized us with […]

5 Top Comfort Clothing Brands in India | Trending Lifestyle

INCREASING DEMAND FOR COMFORT CLOTHING BRANDS As you all know the lockdown that was imposed on us changed our lifestyle to a large extent. Workplaces were shifted to our abodes and going outside was completely restricted. In such a scenario people started looking for clothing options that will not only suit their work-from-home life but will also be trendy, comfortable, […]

Bewakoof Launches ‘Badera’ Collection | Heritage Clothing

Bewakoof Launches “Badera” Collection – How many of you agree with the fact that for human beings clothes are one of the most important and basic necessities? All of you, right? However, these days clothes don’t only come under the necessity factor but other factors too. Buying a certain piece of garment can be influenced by many factors. Factors like […]

Toofaan has a Bewakoof sparring partner

Farhan Akthar’s Toofaan presented by Amazon Prime Video in association with Excel Entertainment & ROMP Pictures collaborate with India’s no. 1 youth D2C fashion brand Bewakoof to launch a range of Toofaan fashion apparels Collection launched exclusively on Bewakoof.com Mumbai 19th July, 2021: India’s largest D2C youth fashion brand Bewakoof and one of the most talented actor in Indian film industry Farhan […]