Plum 10% Niacinamide Face Serum Review

Plum 10% Niacinamide Face Serum Review

Plum is a 100% vegan, new line of beauty products brand. This brand is all about “being good” – to your skin, your senses, others, and the environment. The brand believes that people look the prettiest in the skin they were born in. Plum skincare Products are formulated to protect, repair, nourish – and delight, using some of the richest sources of natural nutrients, in sync with “good science”. Plum brand does not produce any fairness products because, according to them, every skin color is beautiful. They respect diversity and believe in protecting natural skin.

The four values that the brand abides by are CUSTOMER DELIGHT, RESPECT (FOR HUMAN CAPABILITY, DIVERSITY, HARD WORK), TRANSPARENCY, SUSTAINABILITY. So it is a bit about this promising brand.

Plum 10% Niacinamide Face Serum Review

Plum newly launches Plum 10% Niacinamide Face Serum. I recently wrote an article about the benefits of niacinamide on our skin. The reason why I ordered this product instantly was because of its ingredients. Both niacinamide and rice water can do wonders to our skin. First, I’d like to brief a bit about the ones who don’t know about niacinamide. Niacinamide is a water-soluble form of vitamin B3. It helps in repairing, renewal of cells and also does further protection. Moreover, niacinamide is proven to act on blemishes & acne marks, boost the functioning of the skin barrier, soothe acne and protect against sun damage. Now that we know the reason for ordering this product let’s move towards our next section


  • The product comes in a matte glass bottle with a dropper. This entire product is further packed in a cardboard box with all details on it. The details include ingredients, how to use them, and the benefits of the products.
  • The texture of the product has a gel consistency and is very light on the skin. It is white in color. The product blends well with the skin and is suitable for oily and combination skin.
  • All the products of Plum have a classic fragrance that fades off after a while
  • Cost ₹711 for 30 ml of product. It’s available at Nykaa and Plum goodness


Plum has been one of my favorite skincare brands. I keep track of the products that they release. So when I got to know about this niacinamide serum, I was thrilled and wanted to try it as soon as possible. So I ordered it ( although it was my mother who used most of it). It’s been more than a month that my mother has been using it, and she is pleased with the results of this serum. There were reduced signs of blemishes; it also targeted her acne and gave a smoother texture to her skin. She has been using it twice a day. Although if you need to see significant differences, it is recommended that you use the product for at least two months.

However, I can assure you that the claims that the product made, such as clearing blemishes, Brightens skin, acting on scars & hyperpigmentation, strengthening skin barrier function, regulating sebum production, and so on, are genuinely fulfilled by it. Moreover, it is very easily absorbed and feels very light on our skin. In short, we can say ‘A real multi-tasking face serum.’

Other reasons for trying this product asap are- it’s free of synthetic colors, artificial fragrances & essential oils, 100% vegan, paraben-free, phthalate-free as always. Apart from niacinamide and rice water, this product is packed with plant-derived Squalane, Natural Caffeine & Vitamin E to soothe skin and prevent inflammation.

So this is it, guys waiting for a serum to treat all their skincare problems. Here is where your search should end.  Concludingly I would like to say that I hope all the information provided will help you choose the right product for yourself. So until my next article, stay safe, stay healthy and stay beautiful.

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