NEWS
Bewakoof opens Joy in partnership with Coca Cola
- India’s largest D2C fashion brand Bewakoof partners with World’s most loved beverage brand Coca Cola to launch exclusive merchandise
- Smart casual range of fashion apparel, footwear, backpacks
- Collection now live on Bewakoof.com and leading marketplace
- Price range starting from Rs 275 onwards
Mumbai 8th Sept, 2021: Bewakoof.com, India’s largest D2C fashion brand has partnered with Coca Cola to launch an exclusive merchandise range including fashion apparel like joggers, T-shirts, footwear — flip flops, slippers and backpacks for men, women and all gender.
Walk into any store around the World and you would be hard-pressed not to find a Coca-Cola memento of some sort. Since its inception, Coca-Cola has amassed unprecedented cultural cache and is undeniably among the most recognized & culturally important brands in the world.
Bewakoof x Coca-Cola is a beautifully crafted & edgy capsule collection showcasing our love for the 135 years young sentiment that is ‘Coca-Cola’ – a global brand that provides billions of moments of refreshment every day.
Coca-Cola, known for celebrating togetherness, and Bewakoof, known for providing its audience with light heartedness, hatke expressions and fun.
And with this collaboration we have tried to capture the unique identities & DNA’s of both these brands.
Prabhkiran Singh, Founder and CEO, Bewakoof, says, “Coca Cola is one of the few global brands which is as relevant as it was a century ago. Most of us have grown admiring and launching their collection for our customers is an absolute delight. Our brand has always stood for expressions and we believe Taste the Feeling is such a powerful expression that it has taken the brand Coca Cola beyond being a beverage brand.”
Bewakoof X Coca Cola will be 360 degree promoted across all digital platforms. The designs on the product range have been inspired from Coca Cola’s bold Red, white and black colours. They are inspired from classic Coke bottles, which is nostalgic to Coke’s fans here who love a retro touch in their wardrobe also. Both the brands are great tastemakers.
Amit Mahajan, Director: Design & Buying — Bewakoof, says, “Coca-Cola is one of those brands that inspire emotions of happiness. Little moments of joy is how people see Coca-Cola as a brand. And we at Bewakoof believe in spreading smiles through our unique humour. Hence, in this collection we tried to bring to life some of the things people love about both of the brands – self-expression and fun. We stand by the vision of spreading hope and positivity, which our consumers will enjoy sharing with their friends and family”
Open happiness with Bewakoof and Coca Cola
About Bewakoof
Bewakoof.com, founded in 2012, is a D2C fashion brand built on social media, with content marketing being a key growth strategy. The brand’s philosophy is to add lightheartedness to life through its self-expressive products and fun shopping experiences.
The expressions the brand enables on products are relatable and Indian in nature including prints in regional languages (Hindi, Marathi, Bengali, Telugu, Gujarati, etc). As the smaller towns of India have shifted online in the last 3 years, the USP of Indian Inspiration and regional languages have helped the brand grow.
The brand is popular for its offerings in casualwear and has recently launched indo-fusion ethnic and sleepwear. Along with a range of collaborations with Marvel, DC Comics, Looney Tunes, Star Wars, F.R.I.E.N.D.S, and Disney. The brand has 4.5 Million fans on Facebook and 1.5 Million followers on Instagram.
OneFitPlus launches Multiplayer Fitness Gaming- Fitwarz
- OneFitPlus is India’s largest connected fitness company
- Launches India’s first multiplayer gaming platform with serious workouts through its Fitwarz app
- Fitwarz’s fully loaded features include: Multiplayer Mode, Fitboard, emoji chat , enhanced graphics, and improved user interface
- Launches digital marketing campaign with brand ambassadors Kiara Advani & Sidharth Malhotra
Hyderabad, 07th Sept 2021: Hyderabad-based OneFitPlus, India’s largest fit-tech company has launched India’s first multiplayer fitness gaming version within Fitwarz app. The connected game can be played on your treadmill and spin bike from RPM Fitness and Fitkit. The platform motivates users to exercise by offering a competitive real-time multiplayer experience and engages them through its gamified approach.
Fitwarz combines the fun of multiplayer video gaming with the intensity of serious work out, helping users achieve their fitness goals. Customers can run and cycle with thousands of other riders or invite their friends from Kashmir to Kerala to join and race on Fitwarz. You can join group rides and races or just join the world and jump on with other riders when you want to. The races are scheduled every 30 minutes from 4 am to 12 midnight.
Features:
* Play with other users lives in Multiplayer mode.
* Enjoy 7 different tracks with mesmerizing views.
* Get motivated by FitBoard ranking. The better you exercise the higher your rank.
* Connect with other users using emojis and stickers.
* Share your workout with friends and family
The new features enable users to stay connected while exercising using live emoji chat and tracking each other’s performance using the FitBoard. FitBoard displays user-profiles and real-time exercise statistics creating a community environment where members can compete and motivate each other. For track & field enthusiasts, the app has a new short track feature that helps treadmill users to have a complete track experience.
The Company, which recently signed Kiara Advani and Sidharth Malhotra as its brand ambassadors, has also launched a digital marketing campaign. As part of this campaign, the company has launched an ad featuring both Kiara and Sidharth. Here’s the link to the ad –
- https://www.youtube.com/watch?v=FyNDNFcdH4E
- https://www.instagram.com/p/CTevBjxgq6i/?utm_source=ig_web_copy_link
Amit Mathur, Co-founder & VP Technology, OneFitPlus, says “We are super excited on launching India’s first Multi-Player Connected Fitness Game. The goal is to provide users with an immersive experience that will make them enjoy their exercise like a sport. Fitwarz supports thousands of users to play at the same time, and is available for both iOS and Android. You just need to pair the app via Bluetooth with one of our smart cardio devices. We hope our users enjoy the multiplayer experience and plan on introducing more such features which will allow them to network and connect with other users on the platform.”
The OneFitplus app has over 85k+ downloads. The OneFitPlus ecosystem offers a focus on fitness, nutrition and wellness with their health apps. Their smart cardio machines, live studio classes and gaming app Fitwarz ensure spirited workout sessions. With each workout, the users also accrue HealthCoins under the rewards program; which can be redeemed for available offers. To top it all, OneFitPlus is the only company in its category which provides free at-home installation service across 27,000 pin codes in India.
Globally, the connected fitness market is estimated to reach USD 5.96 billion by 2025, according to a report by Grand View Research, registering a 31.2% CAGR during the forecast period. According to a KPMG report, the online gaming segment in India was estimated at ₹136 billion in FY21 and is projected to grow at CAGR 21% over FY21-FY25 to reach a size of ₹290 billion. Of the total size, the online casual gaming sub-segment accounts for more than 40 percent of the total online gaming revenues. Fitness gaming is a new segment.
Sanya Malhotra calling all Pinkaholics as Bewakoof launches #PeppyPink as Color of the Month September
- Bewakoof launches a complete line of products in the colour of month on 1stof every month
- From 1stto 3rd , colour of the month products are available at a special invitation price
- Colour of the month property has becomea craze and one of the largest driver of sales at Bewakoof with 1,00,000 customers lining up to order colour of the month products between 1st to 3rd
Mumbai 1st September 2021: India’s largest D2C fashion brand Bewakoof.com staying true to its purpose of hatke announces Peppy Pink as the colour of the month. Colour of the month is a property, which was launched 18 months ago, in tandem with the global trend of colour forecasting.
Sanya Malhotra, who recently came onboard to promote the brand, will be seen in the colour of the month fashion apparels by Bewakoof. A 360 degree marketing campaign to promote colour of the month has been rolled out which will see Sanya in different avatars across all Digital platforms.
Colour of the month is announced on 1st of every month with an entire range of products in the colour. The products are offered at a starting price of Rs 249 from 1st to 3rd of the month. Bewakoof, which has pioneered in bringing this international trend to India over a year back, has seen it grow into a cult where customers have been queuing up virtually to book the products in their favourite colours.
Prabhkiran Singh, Founder CEO, Bewakoof.com, says, “Internationally forecasting colour is a multi-billion dollar industry as colour is one of the most important ingredients of the fashion industry. We have attempted to take it to the next level by bringing a new colour every month, which is inline with the international flavor by using AI in predicting the right colour. With Sanya on-board, we are going all out with an aggressive campaign in the works as we feel colour of the month is now one of our most awaited initiatives every month.”
Amit Mahajan, Design Head, Bewakoof.com, says, “Colours are known to have different effects on our mood. It is a common practice to choose colours as per our mood and season and dress up accordingly. Some colours soothe us, some excite us and some just leave us with a smile on our faces. Our story behind the colour of the month is inspired to bring some lightheartedness into the lives of our customers. We chose Peppy Pink for September as seasons begin to change and we thought of choosing a colour, which can immediately lift our spirits and make us feel empowered to take on any challenge thrown at us. Peppy Pink can be paired with dark, light and whites giving it a quality to stand out and still not be in your face. It is a show stopper colour and our customers are no less than A-list models to flaunt their expressions in a lively and confident color like Peppy Pink.”
Peppy Pink inspired range is now live and the company expects to sell half a million units within 72 hours of the launch.
To view the product gallery click here: https://www.bewakoof.com/
About Bewakoof
Bewakoof.com, founded in 2012, is a D2C fashion brand built on social media, with content marketing being a key growth strategy. The brand philosophy is to add lightheartedness to life through its self-expressive products and fun shopping experiences.
The expressions the brand enables on products are relatable and Indian in nature including prints in regional languages (Hindi, Marathi, Bengali, Telugu, Gujarati, etc). As the smaller towns of India have shifted online in the last 3 years, the USP of Indian Inspiration and regional languages have helped the brand grow.
The brand is popular for its offerings in casual-wear and has recently launched indo-fusion ethnic and sleepwear. Along with a range of collaborations with Marvel, DC Comics, Looney Tunes, Star Wars, F.R.I.E.N.D.S, and Disney. It’s got a large collection of Jackets, Bombers and Hoodies. The brand has 4.5 Million fans on Facebook and 1.5 Million followers on Instagram.
To view the digital campaign, click here :
Toofaan has a Bewakoof sparring partner
- Farhan Akthar’s Toofaan presented by Amazon Prime Video in association with Excel Entertainment & ROMP Pictures collaborate with India’s no. 1 youth D2C fashion brand Bewakoof to launch a range of Toofaan fashion apparels
- Collection launched exclusively on Bewakoof.com
Mumbai 19th July, 2021: India’s largest D2C youth fashion brand Bewakoof and one of the most talented actor in Indian film industry Farhan Akthar have come together to stir up Toofaan. Farhan, who has always got much deserved love and respect from his peers and the audience by playing relatable and layered characters in films like Rock On, The Sky is Pink, Bhaag Milkha Bhaag, is gearing up for #direct2digital release of Toofaan.
Excel Entertainment and Bewakoof have come together to launch a range of Toofaan fashion apparels exclusively on Bewakoof.com.
Both Farhan and Brand Bewakoof represent independent and fearless choices. Both the brands are built on their own terms and identify with the same philosophy of being hatke fearless. The synergy between both the brands is the reason for this unique collaboration.
Farhan Akthar, Actor, says, “Toofaan is a movie about a boxer who like a phoenix rises from ashes and is an ode to the indomitable human spirit. The connection between the movie and what Bewakoof represents is a compelling association and we are happy to be a part of the Bewakoof gang.”
Prabhkiran Singh, Founder CEO, Bewakoof, says, “Our brand stands for expressions which are a reflection of our youth and their mindset. We identify with Farhan and his journey of making fearless choices and be a hatke actor just like us. Toofaan is the fight of the underdog. Bewakoof has always been Vocal for Local and giving unique and thoughtful Indian choices to Indians. Two hatke brands coming together to launch an exclusive collection is bound to be a Toofaani mix and we are confident that our customers would show their love in abundance.”
Check out Farhan speaking about the collection here:
https://www.youtube.com/watch?app=desktop&v=B5kTfocYDf8
About Bewakoof.com:
Bewakoof.com, founded in 2012, is a D2C fashion brand built on social media, with content marketing being a key growth strategy. The brand’s philosophy is to add lightheartedness to life through its self-expressive products and fun shopping experiences.
The expressions the brand enables on products are relatable and Indian in nature including prints in regional languages (Hindi, Marathi, Bengali, Telugu, Gujarati, etc). As the smaller towns of India have shifted online in the last 3 years, the USP of Indian Inspiration and regional languages have helped the brand grow.
The brand is popular for its offerings in casualwear and has recently launched indo-fusion ethnic and sleepwear. Along with a range of collaborations with Marvel, DC Comics, Looney Tunes, Star Wars, F.R.I.E.N.D.S, and Disney. The brand has 4.5 Million fans on Facebook and 1.5 Million followers on Instagram.
Cosmos launches complete Beauty range for men, women and all gender
- Cosmos beauty goes live with 43 SKUs in phase 1 on Bewakoof.com as well as all top marketplaces like Amazon, Myntra, Tata Cliq, Flipkart, Nykaa
- Another 45 SKUs to go live in phase 2 in a month’s time
- And 200 more in a quarter
- The beauty range has been formulated with natural ingredients enriched with minerals like Copper, Zinc for delivering higher efficacy to beauty concerns of their customers
- Price range starts from Rs 350 onwards
Mumbai, 13th July, 2021: Youth brand Bewakoof, one of the fastest growing D2C brands has announced the launch of Cosmos Beauty. With this, Bewakoof has entered into the fast growing beauty market in India.
The name Cosmos comes from Cosmic as the product design, packaging and formulation is inspired from natural ingredients and minerals to create a unique solution. Under the Cosmos brand, 43 products ranging from day & night creams to after shave to Bath Salts to Serums, will go live on Bewakoof.com and all marketplaces.
The idea of beauty is fast evolving. Bewakoof, which is known for its quirky self, is entering this new business segment with a refreshing range of products which will see unique formulations like Rose and Zinc for hydration gel, Avocado and Vitamin C for anti-aging mask and Magnesium and Vitamin C for face moisturiser.
Aditi Pai, Business Head, Cosmos Beauty, says, “We have been researching various beauty concoctions available in the market. While studying, we identified gaps that we could fill in by using minerals and giving it a twist with natural ingredients like pomegranate, hibiscus and oats. Minerals are widely known for their curative properties if used in the correct proportions. Mineral-based beauty products are the latest innovation globally and we aim to bring the best of the cosmic universe to our customers in the form of Cosmos.”
While formulating the products, we have considered the changes in lifestyle, food habits and working patterns. The entire range is curated to cater to the requirement of the urban market that is looking for healthy and safe beauty products,” she adds.
Prabhkiran Singh, Founder and CEO, Bewakoof, says, “As a brand, Bewakoof has carved its space in the minds and hearts of the millennials with its fashion range of Apparel, Backpacks, Flipflops and Mobile covers. We understand our customers well, feel the solutions they need for different occasions, are a vehicle for their expressions, speak their language tone and tenor. We get them. Our track record and data show a strong demand for differentiated beauty brands which have efficacy, fair price and don’t discriminate, who don’t propagate the idea of a fair skin but address the problems for all skin types and concerns that prevent them from enjoying a healthy skin, hair and body.”
We will be disappointed if we don’t hit Rs 100 crore in 18 months and we are quite confident of hitting Rs 500 crore in 4 years, he adds.
Consumers will have an expansive list of products from creams, oils, facewash, bath salts, shaving cream, beard oil, shampoos, cleanser, moisturizer facemasks, and serums to select from. Price range starts from Rs 350 onwards.
According to a June 2020 report by Euromonitor International, the Indian skincare and haircare industry is expected to grow to Rs 47,000 crore by 2024. A large part of this growth will be simulated by products with an emphasis on products that embody sustainable living. COVID 19 has hastened the adoption of e-commerce and a large part of this growth will come from consumption on online platforms. As a digital-only brand that aims to drive the adoption of modern beauty care, Cosmos is placed at the confluence of these trends.
About Bewakoof.com:
Bewakoof.com, founded in 2012, is a D2C fashion brand built on social media, with content marketing being a key growth strategy. The brand’s philosophy is to add lightheartedness to life through its self-expressive products and fun shopping experiences.
The expressions the brand enables on products are relatable and Indian in nature including prints in regional languages (Hindi, Marathi, Bengali, Telugu, Gujarati, etc). As the smaller towns of India have shifted online in the last 3 years, the USP of Indian Inspiration and regional languages have helped the brand grow.
The brand is popular for its offerings in casualwear and has recently launched indo-fusion ethnic and sleepwear. Along with a range of collaborations with Marvel, DC Comics, Looney Tunes, Star Wars, F.R.I.E.N.D.S, and Disney. The brand has 4.5 Million fans on Facebook and 1.5 Million followers on Instagram.
Bewakoof.com onboards Dangal star Sanya Malhotra for new campaign
Mumbai, 6th July, 2021: Bewakoof.com has roped in Bollywood actor Sanya Malhotra for a new campaign. The brand believes that the actor appeals to the millenials and GenZ, is fiercely independent and has a point of view on the world.
The marketing campaign will see Sanya flaunting a range of eclectic fashion from Bewakoof as she makes the statement, “Boring kapdo mein abhi bhi ho atke, phone uthao, and try something Hatke.” Sanya Malhotra is an actress who through her versatility brings life to all the characters she has played, be it a wrestler or girl next door or an ambitious woman She brings refreshing elements alive through her craft. Youth D2C brand Bewakoof is known for being on point with its range of bombers, tshirts, denim, jackets and dresses, has signed Sanya Malhotra for promoting the brand across all digital platforms.
Sanya with her critically acclaimed work in movies like Badhai Ho, Shakuntla Devi, Ludo, Pagglait, Pataakha and Photograph will be seen in a series of digital videos.
bewakoof.com launched in 2012 by Prabhkiran Singh has become one of the fastest growing youth D2C brands and is backed by marquee investors like IvyCap and InvestCorp. The company sells 20,000 units of apparels and accessories a day and has a customer base of over 10 million.
Prabhkiran Singh, Co-founder CEO, Bewakoof, says, As a brand, we have carved a space in the minds and hearts of the millennials with our fashion range of Apparel, Backpacks, Flip Flops and Mobile covers. We understand our customers well, feel the solutions they need for different occasions, are a vehicle for their expression, speak their language tone and tenor. We get them. We recently launched a digital marketing campaign with Rajkummar Rao and our customers gave it a big thumbs up. Sanya brings out our brand ethos as her journey is inspiring and her achievements are extraordinary. She is Hatke Apun Jaisai. Bewakoof wants to connect with and via celebrities who are fearless and unapologetic about their choices. For our brand, Sanya is the perfect representation of what Bewakoof is.”
Bewakoof with a fan base of over 6 million across its social media platforms is popular for engaging with its customers through topical memes.
Sanya Malhotra talking about her association with the brand says, “I am happy to be part of the Bewakoof family. Bewakoof has all the fun and quirk that I always look forward to when I indulge in a brand”
To view the Bewakoof Sanya brand film click on below links: https://www.youtube.com/watch?app=desktop&v=B8yN0Og4U0Q
About Bewakoof
Bewakoof.com, founded in 2012, is a D2C fashion brand built on social media, with content marketing being a key growth strategy. The brand philosophy is to add lightheartedness to life through its self-expressive products and fun shopping experiences.
The expressions the brand enables on products are relatable and Indian in nature including prints in regional languages (Hindi, Marathi, Bengali, Telugu, Gujarati, etc). As the smaller towns of India have shifted online in the last 3 years, the USP of Indian Inspiration and regional languages have helped the brand grow.
The brand is popular for its offerings in casual-wear and has recently launched indo-fusion ethnic and sleepwear. Along with a range of collaborations with Marvel, DC Comics, Looney Tunes, Star Wars, F.R.I.E.N.D.S, and Disney. It’s got a large collection of Jackets, Bombers and Hoodies. The brand has 4.5 Million fans on Facebook and 1.5 Million followers on Instagram.
To view the product gallery click here: https://www.bewakoof.com/
