NEWS

NEWS

Toofaan has a Bewakoof sparring partner

' Toofaan has a Bewakoof sparring partner'.

  • Farhan Akthar’s Toofaan presented by Amazon Prime Video in association with Excel Entertainment & ROMP Pictures collaborate with India’s no. 1 youth D2C fashion brand Bewakoof to launch a range of Toofaan fashion apparels
  • Collection launched exclusively on Bewakoof.com

Mumbai 19th July, 2021: India’s largest D2C youth fashion brand Bewakoof and one of the most talented actor in Indian film industry Farhan Akthar have come together to stir up Toofaan. Farhan, who has always got much deserved love and respect from his peers and the audience by playing relatable and layered characters in films like Rock On, The Sky is Pink, Bhaag Milkha Bhaag, is gearing up for #direct2digital release of Toofaan.

Excel Entertainment and Bewakoof have come together to launch a range of Toofaan fashion apparels exclusively on Bewakoof.com.

Both Farhan and Brand Bewakoof represent independent and fearless choices. Both the brands are built on their own terms and identify with the same philosophy of being hatke fearless. The synergy between both the brands is the reason for this unique collaboration.

Farhan Akthar, Actor, says, “Toofaan is a movie about a boxer who like a phoenix rises from ashes and is an ode to the indomitable human spirit. The connection between the movie and what Bewakoof represents is a compelling association and we are happy to be a part of the Bewakoof gang.”

Prabhkiran Singh, Founder CEO, Bewakoof, says, “Our brand stands for expressions which are a reflection of our youth and their mindset. We identify with Farhan and his journey of making fearless choices and be a hatke actor just like us. Toofaan is the fight of the underdog. Bewakoof has always been Vocal for Local and giving unique and thoughtful Indian choices to Indians. Two hatke brands coming together to launch an exclusive collection is bound to be a Toofaani mix and we are confident that our customers would show their love in abundance.”

Check out Farhan speaking about the collection here:

https://www.youtube.com/watch?app=desktop&v=B5kTfocYDf8

About Bewakoof.com:

Bewakoof.com, founded in 2012, is a D2C fashion brand built on social media, with content marketing being a key growth strategy. The brand’s philosophy is to add lightheartedness to life through its self-expressive products and fun shopping experiences.

The expressions the brand enables on products are relatable and Indian in nature including prints in regional languages (Hindi, Marathi, Bengali, Telugu, Gujarati, etc). As the smaller towns of India have shifted online in the last 3 years, the USP of Indian Inspiration and regional languages have helped the brand grow.

The brand is popular for its offerings in casualwear and has recently launched indo-fusion ethnic and sleepwear. Along with a range of collaborations with Marvel, DC Comics, Looney Tunes, Star Wars, F.R.I.E.N.D.S, and Disney. The brand has 4.5 Million fans on Facebook and 1.5 Million followers on Instagram.

 


Cosmos launches complete Beauty range for men, women and all gender

bewakoof with cosmos
With this Bewakoof Brands Group makes entry into the world of Beauty and Personal Care
  • Cosmos beauty goes live with 43 SKUs in phase 1 on Bewakoof.com as well as all top marketplaces like Amazon, Myntra, Tata Cliq, Flipkart, Nykaa
  •  Another 45 SKUs to go live in phase 2 in a month’s time
  • And 200 more in a quarter 
  • The beauty range has been formulated with natural ingredients enriched with minerals like Copper, Zinc for delivering higher efficacy to beauty concerns of their customers 
  • Price range starts from Rs 350 onwards

 

Mumbai, 13th July, 2021: Youth brand Bewakoof, one of the fastest growing D2C brands has announced the launch of Cosmos Beauty. With this, Bewakoof has entered into the fast growing beauty market in India.

The name Cosmos comes from Cosmic as the product design, packaging and formulation is inspired from natural ingredients and minerals to create a unique solution. Under the Cosmos brand, 43 products ranging from day & night creams to after shave to Bath Salts to Serums, will go live on Bewakoof.com and all marketplaces.

The idea of beauty is fast evolving. Bewakoof, which is known for its quirky self, is entering this new business segment with a refreshing range of products which will see unique formulations like Rose and Zinc for hydration gel, Avocado and Vitamin C for anti-aging mask and Magnesium and Vitamin C for face moisturiser.

bewakoof cosmos
Aditi Pai , Business Head, Cosmos Beauty

Aditi Pai, Business Head, Cosmos Beauty, says, “We have been researching various beauty concoctions available in the market. While studying, we identified gaps that we could fill in by using minerals and giving it a twist with natural ingredients like pomegranate, hibiscus and oats. Minerals are widely known for their curative properties if used in the correct proportions. Mineral-based beauty products are the latest innovation globally and we aim to bring the best of the cosmic universe to our customers in the form of Cosmos.”

While formulating the products, we have considered the changes in lifestyle, food habits and working patterns. The entire range is curated to cater to the requirement of the urban market that is looking for healthy and safe beauty products,” she adds.

Prabhkiran Singh, Founder and CEO, Bewakoof, says, “As a brand, Bewakoof has carved its space in the minds and hearts of the millennials with its fashion range of Apparel, Backpacks, Flipflops and Mobile covers. We understand our customers well, feel the solutions they need for different occasions, are a vehicle for their expressions, speak their language tone and tenor. We get them. Our track record and data show a strong demand for differentiated beauty brands which have efficacy, fair price and don’t discriminate, who don’t propagate the idea of a fair skin but address the problems for all skin types and concerns that prevent them from enjoying a healthy skin, hair and body.”

Bewakoof and cosmos
Prabhkiran, Founder and CEO, Bewakoof

We will be disappointed if we don’t hit Rs 100 crore in 18 months and we are quite confident of hitting Rs 500 crore in 4 years, he adds.

Consumers will have an expansive list of products from creams, oils, facewash, bath salts, shaving cream, beard oil, shampoos, cleanser, moisturizer facemasks, and serums to select from. Price range starts from Rs 350 onwards.

According to a June 2020 report by Euromonitor International, the Indian skincare and haircare industry is expected to grow to Rs 47,000 crore by 2024. A large part of this growth will be simulated by products with an emphasis on products that embody sustainable living. COVID 19 has hastened the adoption of e-commerce and a large part of this growth will come from consumption on online platforms. As a digital-only brand that aims to drive the adoption of modern beauty care, Cosmos is placed at the confluence of these trends.

About Bewakoof.com:

Bewakoof.com, founded in 2012, is a D2C fashion brand built on social media, with content marketing being a key growth strategy. The brand’s philosophy is to add lightheartedness to life through its self-expressive products and fun shopping experiences.

The expressions the brand enables on products are relatable and Indian in nature including prints in regional languages (Hindi, Marathi, Bengali, Telugu, Gujarati, etc). As the smaller towns of India have shifted online in the last 3 years, the USP of Indian Inspiration and regional languages have helped the brand grow.

The brand is popular for its offerings in casualwear and has recently launched indo-fusion ethnic and sleepwear. Along with a range of collaborations with Marvel, DC Comics, Looney Tunes, Star Wars, F.R.I.E.N.D.S, and Disney. The brand has 4.5 Million fans on Facebook and 1.5 Million followers on Instagram.

 

 


Bewakoof.com onboards Dangal star Sanya Malhotra for new campaign

 

bewakoof.com
Sanya comes on board to promote the brand across all digital platforms

Mumbai, 6th July, 2021: Bewakoof.com has roped in Bollywood actor Sanya Malhotra for a new campaign. The brand believes that the actor appeals to the millenials and GenZ, is fiercely independent and has a point of view on the world.

The marketing campaign will see Sanya flaunting a range of eclectic fashion from Bewakoof as she makes the statement, “Boring kapdo mein abhi bhi ho atke, phone uthao, and try something Hatke.” Sanya Malhotra is an actress who through her versatility brings life  to all the characters she has played, be it a wrestler or girl next door or an ambitious woman She brings refreshing elements alive through her craft. Youth D2C brand Bewakoof is known for being on point with its range of bombers, tshirts, denim, jackets and dresses, has signed Sanya Malhotra for promoting the brand across all digital platforms.

Sanya with her critically acclaimed work in movies like Badhai Ho, Shakuntla Devi, Ludo, Pagglait, Pataakha and Photograph will be seen in a series of digital videos.

bewakoof.com launched in 2012 by Prabhkiran Singh has become one of the fastest growing youth D2C brands and is backed by marquee investors like IvyCap and InvestCorp. The company sells 20,000 units of apparels and accessories a day and has a customer base of over 10 million.

Prabhkiran Singh, Co-founder CEO, Bewakoof, says, As a brand, we have carved a space in the minds and hearts of the millennials with our fashion range of Apparel, Backpacks, Flip Flops and Mobile covers. We understand our customers well, feel the solutions they need for different occasions, are a vehicle for their expression, speak their language tone and tenor. We get them. We recently launched a digital marketing campaign with Rajkummar Rao and our customers gave it a big thumbs up. Sanya brings out our brand ethos as her journey is inspiring and her achievements are extraordinary. She is Hatke Apun Jaisai. Bewakoof wants to connect with and via celebrities who are fearless and unapologetic about their choices. For our brand, Sanya is the perfect representation of what Bewakoof is.”

Bewakoof with a fan base of over 6 million across its social media platforms is popular for engaging with its customers through topical memes.

Sanya Malhotra talking about her association with the brand says, “I am happy to be part of the Bewakoof family. Bewakoof has all the fun and quirk that I always look forward to when I indulge in a brand”

To view the Bewakoof Sanya brand film click on below links: https://www.youtube.com/watch?app=desktop&v=B8yN0Og4U0Q

 

 

About Bewakoof

Bewakoof.com, founded in 2012, is a D2C fashion brand built on social media, with content marketing being a key growth strategy. The brand philosophy is to add lightheartedness to life through its self-expressive products and fun shopping experiences.

The expressions the brand enables on products are relatable and Indian in nature including prints in regional languages (Hindi, Marathi, Bengali, Telugu, Gujarati, etc). As the smaller towns of India have shifted online in the last 3 years, the USP of Indian Inspiration and regional languages have helped the brand grow.

The brand is popular for its offerings in casual-wear and has recently launched indo-fusion ethnic and sleepwear. Along with a range of collaborations with Marvel, DC Comics, Looney Tunes, Star Wars, F.R.I.E.N.D.S, and Disney. It’s got a large collection of Jackets, Bombers and Hoodies. The brand has 4.5 Million fans on Facebook and 1.5 Million followers on Instagram.

To view the product gallery click here: https://www.bewakoof.com/